Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Offer something in exchange for signing up on your Periscope page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Ask your fans to get involved in the conversation on your Periscope page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Consider buying advertisements on Periscope. These can be customized for people of a specific gender or age to see them. You can set a budget and work only as much as you want to. Finally, there aren't any long term commitments involved. Whenever you would like to end your ad, you can.
Use the custom tabs on Periscope for greater efficiency. Tabs will give you the opportunity to organize information on your page. For example, if you are holding a contest, you can include a tab for the contest information.
When using Periscope to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Have fun with your Periscope marketing. This seems like an odd tip, but really it's very important. A lot of people approach Periscope marketing as a serious job. It is, but your tone can't be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won't get much traction.
Offer an easy way for your followers to sign-up for contests. Offer them something of value when they register so that people will be more likely to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Use the information above my response to make incorporate Periscope into your strategic marketing plans. Social media will not go away, and it will only become more powerful as consumers use this method to connect with each other and share. Continue to learn about this, and you can be successful in harnessing the marketing power of Periscope.